What is Leadfeeder?
Hi folks. I just wanted to do a little video today just to show you this very neat little tool. It’s called Leadfeeder and it’s available at Leadfeeder.com.
I work with lots of different companies that use tools like Google Analytics to track their visitors to get an idea of what people are doing on their website, how they’re moving around. While all of that information is very useful, one of the things that it doesn’t really tell you is exactly who has been visiting your website.
Leadfeeder is a very handy tool. It’s not the only one of its kind. There are a few different tools that do a similar job, but I really like the way they’ve gone about this. It’s very simple to use. The interface is very clean and I think the pricing is also quite affordable as well.
Now obviously, you can’t really get information on individuals that are visiting your website. What this will show you is when somebody’s visiting from a business internet connection and they’re coming to your website. So this is only really helpful for B2B businesses. If you’re dealing with consumers, there’s probably very limited value here.
I just want to show you how this works. One of the things I really like about this is just how easy it is to set up on a website, because you don’t have to mess around with tracking codes, or going into the header of your website, or getting your web designer involved.
Setting it up
If you’ve got Google Analytics already set up on your website, which most people will have, and you’ve got access to that Google account, then setting this up is an absolute breeze. It’s literally just two clicks to give Leadfeeder permission to access your Google Analytics information, and from that it’s then immediately up and running.
Viewing your Visitors
So I’m just going to log into my account here and show you the information that this gives. This has been tracking my website at SEOTrainingLondon.org. It’s been tracking people that have been coming to this website. I can check through all kinds of different dates with this. As you can see, on the left-hand side here, I’ve got a list of all the different businesses that have visited my website.
Now, one of the things that is not completely accurate with this is that you’ll see. I’m just going to see if I can find an example here. This one here, UK2 Limited, now this is actually an Internet service provider. It does actually say on the Leadfeeder website that they try to filter this out. Because what this means, it’s probably not somebody from this company, UK2, that’s come and visited my website. It’s just probably a business that’s using their internet services for their internet connection. So it just shows up with UK2, but it’s probably a different business that’s come to my site.
Now, Leadfeeder do try to filter these out so that you are looking at legitimate businesses that have come to your website. But I guess it can’t always get it right. Also, they won’t know all the different Internet service providers in every single country. So yeah, you do have to filter through this yourself because it doesn’t do it for you.
The other thing that’s a bit of a shame with this is that you can see here, it says that I’ve exceeded my limit of leads for this month. I imagined that some of those Internet service providers have probably been included in my monthly allowance. So it’s a shame that they can’t be filtered out because I would need to upgrade my package to get access to other genuine leads that come into my website. You can see I’ve got this thing here that says “Hide Company.” I can click on that and hide it, and that gets rid of it here. I’m assuming that what I can do is kind of manually filter those out myself. I haven’t really played around with that too much at this stage.
Let’s just go and have a look at what is going to be a genuine lead on here. Let’s see if we can find an example of a good one. Let’s take this one here. Okay. So this is a company called EKM Systems. It actually even pulls up, and it’s obviously extracting this online. It’s giving me some information about this business here. They seem to be a utilities provider. It’s something to do with electricity, water, and gas, and I can click on that to go and see more of them. I’ve also got links here to go to their website, go and find out more about this company. I can look at their LinkedIn profile. I can look at their contacts on LinkedIn, which is very good.
Tracking Visitor Activity
What it shows me here, I can see that they’ve visited my website on this occasion. Let’s just see if they’ve made any other visits. No. They’ve only made this single visit to my website. I get a lot of really useful information here. So I can see that whoever it was from this company that visited my website, they stayed on for a total of one minute, 43 seconds. They looked at four pages in total, and they came to my website from Twitter. That’s what this source information here. I happen to know that t.co means that they came from a Twitter link.
So they came in via the Twitter link, and what they actually did is they went to one of the tools on my website. I’ve got a free tool that allows people to check the value of a keyword. They’ve used that tool, and they’ve stayed there and looked to that for one minute and six seconds. I can even click on that and go and have a look at the page that they went to visit. But they didn’t just come to look at that tool and then disappear again. They were obviously intrigued enough to want to know a little bit more about me, and my business, and what I do.
Now obviously, this is really useful information, because if I wanted to go and follow that up, I could now start doing some sales activity to promote my business to EKM Systems. It’s probably going to be someone from the marketing department there that’s interested and came to the website. I can try and turn that lead into a legitimate inquiry and see if I can get some more information to them.
For a small business like mine, the tricky thing for me would be following this up and calling up all these companies that are visiting my website. Now, there’s lots of other good ways of reaching these people even if you don’t have the opportunity to then go and follow them up. One thing you could look at is remarketing. You could do very targeted advertising towards companies that have visited your website.
The other thing I’ve found is that even if you don’t follow up these leads or you don’t have the capacity and resources to actually go and follow them up, what’s really useful to me is to see the type of businesses that are coming to my website and the type of content that they’re looking at and what they’re interested in, and how they behave on my website. It certainly keeps me more informed of adjustments I may need to make on my website and how I can improve the navigation and the content on the site even if I’m not going to be following up on these things.
Using Feeds to Filter Visitors
Another thing on here is a feature I really like. It’s that you can also filter the type of people that are coming in here so you can actually create different feeds of the types of leads that are coming through to the website. I’m just going to show you what I mean by this. Because just as it stands, this is going to record everybody that’s coming through.
Now, I many not necessarily want to see everybody. I mean, say for example, somebody is just coming into my website to read. They’ve clicked on a link on social media. They’ve come to have a look at an article in my blog. And most of the people that come to my blog are not going to look further than the blog post. They’ll come in, they’ll read that piece, and then they’ll go off again. That’s not somebody that I’d really probably consider to be an active lead or really a genuine lead. If we go in here, you’ll see that there are various filters and things that I can do.
So for example, I can filter the leads by the page on my website that they’ve looked at. So this particular filter is only looking at people that at some point in their visit looked at the homepage of the website. That’s what that little dash there means. This is very easy to do. I can add all kinds of other pages here so I can just drop down this list here. Lots of different ways I can filter people. I can look on page URL. It shows me all the different pages on my website, and I can say, “Okay. Well, let’s add to that people that looked at my Contact Us page.” Because if they’ve gone to the contact page, that’s quite a good indication that they might be genuinely interested. I just click on that and it adds that to that list there on the filter.
I can also filter people by country. If I’m only looking for businesses in the U.K. or I want to filter those out separately from other countries, I can do that. I can also filter by things like how long they stayed on the website. So there are lots and lots of good things here.
The only thing I would have really liked to have seen here, I don’t know whether there’s some technical difficulty for Leadfeeder to do this, but one of the things I would have liked to have seen is this not just filtering people by a page that they looked at but specifically by the page that they landed on my website. That would have been very interesting to me, because what I could then have done is essentially filtered out everyone that entered the site via my blog or via a different section, or filter people that only arrived via a specific landing page. Maybe there is a way to do that, but I can’ see that here. I would also have expected to see landing page on here, and I’m not sure why that’s not available.
As I say, this is a very useful research tool. The pricing isn’t bad. Let’s just go and have a look at their website. So first of all, well, there is a free package which will track up to 100 leads a month, and they give a free package there. I believe everyone gets a 30-day free trial. When you actually want to start using it, you definitely would want the premium package on here, and that’s going to cost from $59 a month. So what’s that going to be? Around about maybe £35, £40 a month for those of you in the U.K.
Now, that does go up for the more leads it’s tracking. It’s not a bad starting cost there and I don’t think it’s too expensive. Also, you’ll find, I’ve got a link in this post below that will give you a 10% discount off that rate and a 30-day free trial. For those of you doing B2B, I think this is a really interesting tool and a great way to get a sense of who’s visiting your site, where they’re coming from, what they’re looking at and how interested they are. A really good sales tool. I hope you found this useful. All right. Bye now.
I received an email from Peter at Leadfeeder today in response to some of the feedback I gave in this post.
Filter by Landing Page
Peter informs me that they have now included a feature to filter visitors by Landing Page is on their to-do list. This is great new!. We can now segment visitors arriving via a specific section or page on our site.
Hiding an ISP
Peter also informs me that when you hide an ISP from the list of leads this is then removed from your monthly lead allowance.