Are SMEs spending too much time & money on Social Media? I recently conducted a survey of the digital marketing activity of 500+ small and medium-sized businesses in the UK. While there were many fascinating insights (to be posted at a later date) there was one particular set of data that stood out like a […]
Video Transcript I have put this video together just to show you how you can use Google Search Console together with another free piece of software called Analytics Edge, I will show you how you can use the information that these tools provide to improve your ranking on Google and get more traffic through […]
Need to persuade your boss or your clients why they should be investing in organic search? This infographic shows the results of a survey conducted with 1,000 online consumers in the UK and the US about their understanding and attitudes towards Google’s organic search results and advertising. For me, there are three big takeaways from this study: […]
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This is a comprehensive, non-technical website checklist for any business or organisation website covering the most important aspects of web design, visitor conversion, usability and SEO. You can either expand each section individually or use the links below to expand the entire checklist on one page. Each item on the checklist includes a plain-English explanation with links to […]
Most businesses using Google Adwords for their website will set a daily budget cap for their PPC campaigns. Intuitively, this seems to make sense. Setting a daily cap ensures that you don’t exceed your desired level of spending and helps to keep costs under control. In practise, however, setting a daily cap that prevents […]
Ever wondered how much your competitors are earning from the prominent ranking on Google? Use this free tool to find out:
I have recently been working with several UK-based car leasing brokers. This is a highly-competitive industry in which 71% of prospective customers research their purchase on a search engine and over a million car leasing-related searches being performed on Google UK every month. Gaining organic search visibility on Google for terms such as “car leasing” and “car […]
Video Transcript: Hi Folks, just put a video together. This is called, “How can a small E-commerce business win at SEO?” And the reason I’ve put this together, I’ve been doing some work recently with some smaller e-commerce businesses. Some of them have been commercial clients and some of them have been young people that […]
Getting links to your website from other quality sites can be one of the most challenging aspects of small business SEO. While adding a blog to your website is a great idea, many small business owners struggle to come up with great content ideas that don’t end up reading like promotional messages. This video tutorial explains how […]
Use your Digital Marketing Skills to Make a Difference! For the past 4 years I have been volunteering at the Trust helping young people start up their own business. An increasing number of those businesses now operate solely online or use a website as the primary way to sell their products and services. Without […]