How to use Google Keyword Planner for Free

 

Goodbye Google Keyword Planner

As you may know, Google recently restricted the free use of their Keyword Planner tool. This used to be a useful tool in which you could put in a number of different keywords and it would come back with search volume and keyword suggestions for any country selected.

Due to unauthorised scraping of this data, Google now only allows you to use this tool if you have an active Google AdWords campaign.

Even then, you’ll find that the tool is restricted in many ways. It groups different keywords together and just doesn’t give you very accurate information.

I’ve been trying to try and find a workaround for people who don’t want to spend money on Google AdWords and don’t have the budget for paid keyword research tools, many of which charge $100 per month. So I’m going to show you this sneaky little workaround. How long this will last, I can’t really say.

Google Global Market Finder

market

Google Global Market Finder is a free tool from Google that is designed to let you do keyword research in countries besides your own. This is a tool that not many people even know exists. In fact, I think Google have largely forgotten about it themselves. It has all kinds of buggy errors on the page and is a pretty neglected tool from Google. However, we can actually get to a lot of the data that used to be available on the Google Keyword Planner.

How to get Keyword Planner data

I’m just going to show you an example. You don’t need any Google account to use this tool. You don’t need to be logged into a Google account.

In the first box select your location e.g. United Kingdom. Then select your home language. Under ‘Search Terms’, enter one or more keywords that are relevant to your business or organisation.

Make sure that you select from the filter list a group of countries that’s includes your own or the one that you’re interested in. Then click on ‘Find Opportunity’. After a couple of seconds it will show you a list of countries.

Click on your selected country and language. The keywords that I selected are now showing with their local search volume. The same information that we used to be able to get from Google’s Keyword Planner tool.

Even better, if we click on ‘Show additional keyword suggestions from Keyword Planner’, the tool will give you a list of related terms showing you their monthly volumes as well.

The only downside is that there’s no easy way to export this data. There is however a pretty good Chrome extension called Table Capture that will grab the information from the table and put it into an Excel spreadsheet or Google Docs.

This a quick and easy way to bypass the restrictions on Google’s Keyword Planner and allow you to do your keyword research for free. How long this is going to last, I have no idea. You might want to just keep this on the low-down. I hope you find this helpful.

  • Rob Denholm

    Thanks for posting this! I was looking for a way to do some simple keyword research, without having to stump up cash for an advertising budget just yet.