Methodology – Keyword Value Checker Tool

The tool extracts data using the SemRush API to determine search volume and current Google ranking for the chosen keyword and region.

The keyword value is then calculated using estimated Click-through rates from a study conducted by Advanced Web Ranking. The AWR research data was collected from Google Webmaster Tools analysing a total of 465,000 keywords across 5,000 websites.

Estimating the Click-through rate for any specific keyword in search results is an inexact science. We have used best estimates for base Click-through rates and then weighted the results based on the following factors:

  • keyword included a brand name (results in increase of clicks for top ranking results)
  • search results include advertisements (results in small decrease of clicks for all results)
  • business is a well-known brand (results in increase of clicks for your brand)

All reports are provided using estimated values for guidance only



Reports produced by the Keyword Value Tool are based on estimated data and to be used for guidance only. All reports are supplied without any guarantee or representation as to their accuracy and under no circumstances whatsoever shall Richman SEO Training be liable to any person or business entity for any direct, indirect, special, incidental, consequential, or other damages based on any use of the information obtained, even if caused by the negligence of Richman SO Training, including, but not limited to, any loss of profits, business interruption, or loss of programs or information.