Recommended SEO Tools & Websites

Here are a list of excellent tools and services that you can use for your own website and SEO project. Many are either free or offer a free trial and all have been tested by me personally. I receive no incentive, financial or otherwise, for recommending any of these companies.  


Recommended Web Designers



Sarah Ferrari




Web Hosting

United Hosting

Small UK hosting company with incredible customer service


Zen Internet

Larger hosting company with good prices, generous packages and great customer service.



 Keyword Research

 Keyword Tool from Google (free)

Enter your keywords and find out how difficult/easy it would be to gain a top page ranking for those terms and how many people are searching for them. (Only available if you have an active Adwords campaign)



See which keywords your competitors are ranking for on Google.


Keyword Researcher by Clever Gizmos (£35)

Desktop application to find thousands of long tail keywords and questions in your niche


Keyword Explorer by Moz

Great for discovering new keywords and assessing difficulty and opportunity



SEO Tools

Google Search Console free)

Valuable information from Google about how Google crawls your website.


Google Analytics (free)

Find out who visited your website, where they came from and what they did once they arrived.



The best collection of SEO tools in a single package


Mozbar (free)

Tool for checking check Domain Authority



Conversion Rate Optimisation

ClickTale (free limited trial)

Watch live videos of visitors using your website. Discover where they are having difficulties and why they leave your site without converting.


MouseFlow (free trial)

Similar to Clicktale above but more affordable



Run A/B split tests on your landing pages



Usability Testing

Test your website with real users for $49 per test


Peek User Testing

Free, limited version of the above


 Usability Hub

Short usability tests with real users. Free if you are happy to test other sites


Online Advertising

Google Adwords

Pay per Click advertising to promote your website or test keywords for SEO.


 Adwords Voucher

Get £75 worth of free advertising from Google


Market Research

Survey Money (free)

Carry out online market research for your business


YouGov Profiles

Free tool to research your target market



Tool for researching your competitors’ website




Social Media Tools


Find Twitter followers within your niche



See what content is being shared the most by topic or competitor



Too for automating your social posts


Content Creation – Illustrator – Articles and written word


Online Monitoring

Mention – Find out whenever and wherever your name, brand or topic gets mentioned online.



Presentations, guides and downloads

Sample Website Brief (right click and select “save link as..” to download)

A good example of a website brief when inviting proposals from web designers.


Sample Website Brief Template (right click and select “save link as..” to download)

A template website brief for you to use for your own projects.


Download my presentations

View my presentations on Slideshare


Website checklist

Use this checklist to get your site into the best possible shape