SEO Tools & Websites

Recommended SEO Tools & Websites

Here is a list of excellent tools and services that you can use for your own website and SEO project. Many are either free or offer a free trial and all have been tested by me personally. I receive no incentive, financial or otherwise, for recommending any of these companies.

Recommended Web Designers

Agency: 3Mil

Freelancers: Sarah Ferrari

Keyword Research

Keyword Researcher by Clever Gizmos (£35)

Desktop application to find thousands of long tail keywords and questions in your niche

Answer The Public

Find out what questions people are searching for on your topic.

SEO Tools

Google Search Console free)

Valuable information from Google about how Google crawls your website.

Google Analytics (free)

Find out who visited your website, where they came from and what they did once they arrived.


The best collection of SEO tools in a single package

Mozbar (free)

Tool for checking check Domain Authority

Conversion Rate Optimisation

Clarity by Microsoft (free)

Watch live videos of visitors using your website. Discover where they are having difficulties and why they leave your site without converting.

Usability Testing

Test your website with real users 



Online Advertising

Google Adwords

Pay per Click advertising to promote your website or test keywords for SEO.

Adwords Voucher

Get £75 worth of free advertising from Google


Market Research

Survey Monkey (free)

Carry out online market research for your business



Tool for researching your competitors’ website

Social Media Tools


Find Twitter followers within your niche


See what content is being shared the most by topic or competitor


Tool for automating your social posts

Content Creation – Illustrator – Articles and written word

Online Monitoring

Mention – Find out whenever and wherever your name, brand or topic gets mentioned online.

Presentations, guides and downloads

Sample Website Brief (right click and select “save link as..” to download)

A good example of a website brief when inviting proposals from web designers.


Sample Website Brief Template (right click and select “save link as..” to download)

A template website brief for you to use for your own projects.


Website checklist

Use this checklist to get your site into the best possible shape