Recommended SEO Tools & Websites
Here are a list of excellent tools and services that you can use for your own website and SEO project. Many are either free or offer a free trial and all have been tested by me personally. I receive no incentive, financial or otherwise, for recommending any of these companies.
Recommended Web Designers
Small UK hosting company with incredible customer service
Larger hosting company with good prices, generous packages and great customer service.
Keyword Tool from Google (free)
Enter your keywords and find out how difficult/easy it would be to gain a top page ranking for those terms and how many people are searching for them. (Only available if you have an active Adwords campaign)
See which keywords your competitors are ranking for on Google.
Keyword Researcher by Clever Gizmos (£35)
Desktop application to find thousands of long tail keywords and questions in your niche
Keyword Explorer by Moz
Great for discovering new keywords and assessing difficulty and opportunity
Google Search Console free)
Valuable information from Google about how Google crawls your website.
Google Analytics (free)
Find out who visited your website, where they came from and what they did once they arrived.
The best collection of SEO tools in a single package
Tool for checking check Domain Authority
Conversion Rate Optimisation
ClickTale (free limited trial)
Watch live videos of visitors using your website. Discover where they are having difficulties and why they leave your site without converting.
MouseFlow (free trial)
Similar to Clicktale above but more affordable
Run A/B split tests on your landing pages
Test your website with real users for $49 per test
Free, limited version of the above
Short usability tests with real users. Free if you are happy to test other sites
Pay per Click advertising to promote your website or test keywords for SEO.
Get £75 worth of free advertising from Google
Survey Money (free)
Carry out online market research for your business
Free tool to research your target market
Tool for researching your competitors’ website
Social Media Tools
Find Twitter followers within your niche
See what content is being shared the most by topic or competitor
Too for automating your social posts
http://www.markgoldby.com – Illustrator
http://www.textbroker.com – Articles and written word
Mention – Find out whenever and wherever your name, brand or topic gets mentioned online.
Presentations, guides and downloads
Sample Website Brief (right click and select “save link as..” to download)
A good example of a website brief when inviting proposals from web designers.
Sample Website Brief Template (right click and select “save link as..” to download)
A template website brief for you to use for your own projects.
View my presentations on Slideshare
Use this checklist to get your site into the best possible shape