The Great Social Delusion – Are small businesses wasting their time on Social Media?

Are SMEs spending too much time & money on Social Media? I recently conducted a survey of the digital marketing activity of 500+ small and medium-sized businesses in the UK. While there were many fascinating insights (to be posted at a later date) there was one particular set of data that stood out like a […]

How not to Waste Time Using Social Media for your Business

  If you look at the social media feeds of most businesses you will see a series of posts that typically fall into one of the following categories:   1) Promotional posts (Please buy our new product!)     2) Company news (We just moved office!)     3) Content posts (Check out this funny cat video on […]

How I Increased my Twitter Followers 550% in 7 weeks with Promoted Tweets

I have recently been experimenting using promoted tweets to test whether they could be an effective marketing tool to recommend to my clients. This post explains how, in the space of just 7 weeks, using promoted tweets I increased my Twitter followers by 550%, improved my website’s ranking on Google and gained several new clients. […]