Business Website Checklist Help Page

The information shown on this page provides guidance for users of my Free Business Website Checklist Tool.



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Section: Blog
Having a blog section on your main site is a great way to create content of interest to your online visitors and prospective customers. It can also help to gain links from other sites and improve your site’s visibility on Google.

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Is your blog part of the main site and on the same domain name?

Why it matters

Visitors may find it confusing if your blog is not part of your main website or exists on a different domain to the rest of your website. Any links that you gain to your blog posts will also be of less benefit to the main website if you wish to improve your visibility on Google.



How do I check this?


Check that your blog is on the same domain name as your main website.

Helpful Links:
Which is best for blog SEO: separate domain, subdomain or subfolder?

Video Tutorial:


Do your blog posts have strong, appealing titles?

Why it matters

The titles of your blog posts are one of the most important elements in encouraging visitors to read your posts.

How do I check this?

Check that your titles are clear, strong and appealing.

Helpful Links:
100+ Blog Post Title Templates That Grab Attention

Video Tutorial:


Is there an option to sign up to your newsletter on every blog post?

Why it matters

Building up an email newsletter is a great way to bring visitors back to your site and target them in an advertising campaign.

How do I check this?

Check that you have a simple newsletter sign-up form on every blog post.

Video Tutorial:


Is your blog content relevant to your business and your target market?

Why it matters

Your blog shouldn’t be restricted to only discussing your products and services. The content should, however, be relevant to your target market and your area of expertise.

How do I check this?

Check that your blog content is on-topic and relevant to your online visitors.

Video Tutorial:


Is all of your blog content mostly of a promotional nature?

Why it matters

There is no harm in mentioning some of your products and services in your blog posts but you should avoid your posts appearing overly-promotional.

How do I check this?

If your online visitors suspect that your blog content is simply disguised advertising, they will be far less likely to read it, share it or link to it.

Video Tutorial:


Have you included Social Share buttons at the top and bottom of every blog post?

Why it matters

Encouraging visitors to share your blog posts is a great way to drive traffic to your site.


How do I check this?

Check that every blog post has social share buttons at the top and bottom of every page.

Helpful Links:
How to Create Social Media Buttons for All the Top Social Networks

Video Tutorial: