Business Website Checklist Help Page

The information shown on this page provides guidance for users of my Free Business Website Checklist Tool.



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Section: Forms

Using an enquiry or contact form on your website is not only convenient for your online visitors, but it also helps you track which of your visitors are most likely to become customers. It can also help you find out where your most valuable visitors came from. Poorly designed forms are a common stumbling block for visitors.

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Have the number of form fields been kept to an absolute minimum?

Why it matters

The more fields you ask visitors to complete on a form, the less likely they are to fill out that form.

How do I check this?

Check that your form fields are kept to an absolute minimum and restrict all non-essential information to a later stage of the enquiry process. Also consider splitting longer forms into multiple smaller steps.

Helpful Links:
How To Optimize Contact Forms For Conversions

Video Tutorial:


Do all of your form fields have clear labels?

Why it matters

If visitors are confused about the type of information they are supposed to enter into your form or what format that information should take, they will be less likely to complete the form.

How do I check this?

Check that it is clear what type of information the visitor needs to enter into your form fields


Helpful Links:
Designing More Efficient Forms

Video Tutorial:


Does the form validate for input errors?

Why it matters

If your forms do not validate that entries are in the correct format or include the correct information, visitors will be less likely to complete the form correctly.

How do I check this?

Check that your forms correctly validate the information the visitor has entered and clearly reports how any errors can be fixed.

Helpful Links:
Web Form Validation: Best Practices and Tutorials

Video Tutorial:


Do the validation messages clearly indicate where the error has occurred and how to correct it?

Why it matters

Visitors are often confused by unclear form error messages. This makes them less likely to complete the form.

How do I check this?

Check that your forms make it clear what error has occurred and in which field the error needs to be corrected.

Video Tutorial:


Does your enquiry form submit correctly and send an auto-response to the site owner and the visitor?

Why it matters

Visitors like to know that their enquiry has been received.

How do I check this?

Check that your forms are submitting correctly and sending an email copy to your office and also to the visitor.

Video Tutorial:


Have you set up goal tracking in Google Analytics to record the form submissions?

Why it matters

Being able to track visitors who completed your form is a great way to understand where your most valuable visitors are coming from and how they behave on your site.

How do I check this?

Check that your form completions are correctly tracked as a Goal in Google Analytics.

Helpful Links:
How to Track Forms in Google Analytics

Video Tutorial: