Business Website Checklist Help Page

The information shown on this page provides guidance for users of my Free Business Website Checklist Tool.



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Section: Page Copy

Your page copy is the text displayed on your web pages to inform online visitors about your company, products or services. Using clear and helpful copy can have a positive impact on site engagement and conversions.

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Does every page have a prominent heading that explains what the page is about?

Why it matters

The first task of your page copy is to confirm to the visitor that they have landed on the correct page and that the information you provide will be relevant to their needs.

How do I check this?

Check that your page headings are clear and use the same terminology as the link in the menu.

Video Tutorial:


Does your page copy clearly identify why the visitor may have come to your site?

Why it matters

Rather than just talking about your products and services, try to show an understanding of what problem your visitors need to solve and their reasons for visiting your site.

How do I check this?

Check that all of your landing page copy recognises the reasons why visitors have looked for your site.

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Does your page copy identify with the visitor's problems and provide a solution?

Why it matters

People don’t buy products or services, they buy solutions to a problem.

How do I check this?

Check that your page copy shows an understanding of their problems and then provide clear evidence for how your product or service can solve that problem. For example, Case studies, testimonials etc.

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Does your contact page display a physical address, email address and telephone number?

Why it matters

Research has shown that visitors are more likely to buy online from a website if they feel they can trust your business. Displaying your full contact details will help your visitors to feel reassured.

How do I check this?

Check that your full contact details, including a physical address and landline telephone number are displayed on your contact page.

Helpful Links:
What Makes Online Visitors Trust a Small Business?

Video Tutorial:


Does your contact page include an enquiry form?

Why it matters

A contact enquiry form on your website allows visitors to conveniently send you a message without having to open up their email software. Having and enquiry form on your site also allows you to track where your most engaged visitors are coming from.

How do I check this?

Check that your contact page includes an enquiry form and that all form completions are being tracked in Google Analytics.

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Is any of your site content duplicated?

Why it matters

If the content of a web page is a near or exact duplicate of any other page on your site or another website, Google is unlikely to show it in their search results.

How do I check this?

Check that every page on your site has at least 200-300 words of unique content.

Helpful Links:
What is Duplicate Content?

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Have all of your web pages been checked thoroughly for spelling and grammatical errors?

Why it matters

Poor spelling and grammar are an indication to visitors that your business lacks care, professionalism and an attention to detail.

How do I check this?

Check that every page on your site has been thoroughly checked for grammar and spelling mistakes.

Helpful Links:
Free Grammar checker
Proofreading Service

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