Business Website Checklist Help Page

The information shown on this page provides guidance for users of my Free Business Website Checklist Tool.



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Section: SEO
Most online businesses find that organic traffic from search engines, such as Google, drives the largest volume of new customers to their site.
Search visitors also tend to be more engaged and more likely to buy your products/services than from any other source. It is vital that your website is correctly optimised for search.

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Has a target keyword been chosen for every landing page?

Why it matters

Each page on your site should be targeting one key search term that visitors will be using to find your content, product or service.

How do I check this?

Check that all of your landing pages are targeting at least one key phrase.

Helpful Links:
How to do Keyword Research
Video Tutorial:


Does the target keyword have a reasonable search volume?

Why it matters

When choosing a target keyword, you should first check that a reasonable number of searches are being performed using this phrase.

How do I check this?

Check that the keywords you have targeted have a reasonable volume of searches.

Helpful Links:
Free Tool to Check Keyword Search Volume

Video Tutorial:


Is a Google ranking for the target keyword achievable?

Why it matters

When choosing a target keyword, you should first check that the keyword you have targeted is not overly-competitive and that your website has a reasonable chance of ranking on the first page of Google for that phrase.

How do I check this?

Watch the tutorial video below to understand how to check that your target keyword is achievable

Helpful Links:
Free Keyword Difficulty Tool

Video Tutorial:


Does the target keyword suggest that the visitor is looking to make a purchase or enquiry?

Why it matters

The keyword you have targeted for every landing page should suggest that the visitor is looking to make a purchase or meet some other business objective.

How do I check this?

Check that your target keywords demonstrate a clear intent towards purchase.

Video Tutorial:


Do your page titles contain a unique target keyword?

Why it matters

The page title is an important factor for Google when determining the relevance of a page.

How do I check this?

Check that the titles of all landing pages include your target keyword at the start of the title section.

Video Tutorial:


Is the target keyword included in the page URL?

Why it matters

The page URL is a factor for Google when determining the relevance of a page.

How do I check this?

Check that the URLs of all landing pages include the target keyword.

Video Tutorial:


Do your pages have a unique meta description that includes the target keyword and the USP of the business?

Why it matters

The meta description of your page is the information displayed in Google’s search results. Google’s users will use these descriptions to determine whether your page is relevant to their search.

How do I check this?

Check that the meta descriptions for all of your landing pages include the target keyword.

Helpful Links:
33 examples of great meta descriptions for search

Video Tutorial:


Does your page headings contain the target keyword?

Why it matters

When a visitor lands on your page from a Google search, they will expect to see a clear heading that indicates that the page is relevant to their search.

How do I check this?

Check that all of your landing pages have a clear heading that includes the target keyword.

Video Tutorial:


Does your page body contain the target keyword in the first paragraph?

Why it matters

Google will be looking at your landing pages to see that the content is relevant to the visitor’s search.

How do I check this?

Check that your landing pages include the target keyword in the first paragraph of body content.

Video Tutorial:


Do your images have a descriptive ALT tag?

Why it matters

As Google cannot (yet) understand what a picture represents, they use the ALT tag to gauge the relevance of an image for visitors performing an image search.

How do I check this?

Check that at least one image on your landing pages includes a descriptive keyword in the ALT tag.

Video Tutorial:


Does your site have an effective strategy for gaining links from other high-quality sites?

Why it matters

As other sites are unlikely to link to your commercial pages, it is vital that you have a strategy for gaining links to helpful and engaging content on your site.

How do I check this?

Check that your site is regularly being linked to, and shared, from other sites and on social media.

Helpful Links:
How to Earn Links

Video Tutorial:


Are there any manipulated or paid links to your site?

Why it matters

If you have ever hired a low-budget SEO agency or used a link-building service, there is a good chance that you have a large number of low quality or manipulated links to your site that are in breach of Google’s Quality guidelines. This could have resulted in a penalty from Google that is now hampering the visibility of your site in the search results.

How do I check this?

Check that the links to your site are not in breach of Google’s quality guidelines.

Helpful Links:
Google Link Schemes

Video Tutorial:


Has your site been registered with Google My Business?

Why it matters

If you are targeting visitors looking for a business in a specific location, it is important to register your business with Google My Business.

How do I check this?

Check that your business is registered and that your listing appears correctly.

Helpful Links:
How to Create a Google Business Page
Insert Link Text

Video Tutorial: