Business Website Checklist Help Page

The information shown on this page provides guidance for users of my Free Business Website Checklist Tool. Please click on the questions below to expand the instructions.



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Section: Web Design
Research has shown that online visitors will judge the quality of your products/services and the reputation of your business on the degree to which your website appears to be professionally designed.

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Does your site appear to be professionally designed?

Why it matters

If you have built your website yourself using a template-based service or hired an inexperienced web designer, you may be losing more in sales than it would cost to have the site professionally designed.

How do I check this?

Test that your website is conveying a professional image for your business.

Helpful Links:
Study showing impact of web design on sales
Recommended web designer – 3Mil

Web Design Inspiration

Video Tutorial:


Does your site use high-quality, bespoke images that are relevant to your business?

Why it matters

Using low-quality or stock images may have an impact on the degree to which online visitors feel that your site has been professionally designed.

How do I check this?

Check that your site is using high-quality, bespoke images that are wholly relevant to the content of the site.

Helpful Links:
How Using Real Photos Increased Conversions

Video Tutorial:


Is all of the text clear and in a large enough font with sufficient contrast to the background?

Why it matters

Research has shown that when the text on web pages is either too small or in a colour that does not provide a sufficient contrast to the page background, visitors will leave your site.

How do I check this?

Check that your site uses a minimum of a 14pt font size for all body text with a dark colour against a light background.

Helpful Links:
Website Typography Guide

Video Tutorial: