Since 2012, Google’s Penguin update checks whether website owners have attempted to manipulate their ranking on Google. Google’s Panda update evaluates the quality of your website’s content.
Approximately 37% of all websites have, at some time, been affected by a Google penalty and often without the knowledge of the website owner. My SEO Audit uncovers any issues on your site that may have resulted in a Google penalty and provides actionable recommendations to get the penalty removed from your site.
Every few days, Google’s software visits your website to catalogue and index the pages and media files it discovers. Small technical errors on a site can often hamper Google’s ability to explore and understand the content. This can lead to a decrease in the site’s Google ranking and the amount of traffic the site receives from organic search visitors.
My SEO Audit service uncovers these issues. I then explain to you (in non-technical terms) why they matter and how you or your web developer can fix them.
Google is constantly evaluating whether search users are happy with what they find on your site. Do visitors spend time looking around your site or do they leave after a few seconds only to click back to the search results?
If your competitors’ site offers better engagement than yours, you may notice a significant drop in your Google ranking. My Website Appraisal service includes comprehensive user testing to ensure that your visitors are getting the information they need and spending time on your site.
Business owners often use different terminology to that of the visitors searching for your products or services on Google.
My SEO Audit service checks that your site has been correctly optimised for the search terms your target visitors are actually using. I then show you how to use these terms on your site while maintaining the natural readability of the content.
Get a detailed appraisal of your Content and Social Media strategy with recommendations to ensure that visitors are fully engaged with your content and linking to it from other sites.
I show you how to improve your conversion rate so that more of your visitors make an enquiry or buy your products/service.
There is no question that Danny’s SEO Audit and Website Appraisal has shown us a significant return on investment. We are now No.1 on Google for all relevant keywords and we have reached the pinnacle on all key terms.Andy Hickman JLA
To apply for an SEO Audit of your website please complete the form below. I will contact you with more information within 24 hours: