What you learn...
1. Understand exactly what it will take to get your website ranking higher on Google
Using simple, plain English you will discover how Google is evaluating your website and what is causing your site to rank lower than your competitors.
2. Uncover the best keywords for your website
Discover the precise keywords your customers and competitors are using and how to push your website to the top of Google for those keywords.
3. Understand exactly how your competitors achieved their prominent Google rankings
We analyse your top-ranking competitors and learn from their successful SEO strategy.
Applying the knowledge gained from Danny's bespoke SEO training course enabled us to implement an SEO strategy that significantly increased demand for our products and services. The skills we gained saved a huge amount of time, as we now focus our efforts on the SEO strategies that make a positive difference to the business. The return on investment is a given, I only wish I had attended Danny's SEO training when I first started the company.
Pete Bodley-Scott Strong Body Coaching
4. Perfectly optimise your web pages for Google
We check that your web pages appear relevant to Google for the search terms your customers are using to find your products/services.
5. Learn the most successful strategies for gaining high-quality links
Discover the best strategies for getting other websites to link to your site to improve your trust and authority with Google.
6. Use Social Media to boost your Google ranking
Learn how to use sites such as Facebook, Twitter & LinkedIn to improve your visibility on Google.
Danny's SEO training was just what we needed. He showed us the tools and tactics we needed to excel at SEO without the need for outside agencies. Danny takes pride and enjoyment from his work which comes across in the training and makes the whole experience a pleasure rather than a chore.
Will Bullen Wessex Fleet UK
7. Master the SEO Tools that make your job easier and faster
I show you how to use SEO tools to help you execute an effective Search Marketing strategy.
8. Convert more of your search traffic into sales
Learn how to increase your Conversion Rate by improving the content and usability of your website.
9. Prevent your website being penalised by Google
Google are constantly updating their algorithm to prevent manipulation of the search results and to provide their users with the best possible experience. You will learn how to avoid losing your precious website traffic.
I arrived at our training session with Danny knowing absolutely nothing about SEO, but came away from it feeling well informed and confident enough to start making the changes that Danny had helped us to identify. An engaging, informative and incredibly helpful session, specifically tailored to our industry and, more importantly, our website. I can’t recommend Danny highly enough.
Camilla Rents Old Bailey Solicitors
10. Get your website ranking higher internationally
If you wish to attract visitors from other countries, I show you how to get your website ranking prominently on international search engines.
11. Identify technical issues that may be affecting your Google ranking
Receive a detailed analysis of your website with easy-to-follow recommendations to boost your Google rankings and online sales.
12. Develop a clear Strategy and a Plan of Action
Leave the session with a list of practical recommendations that you can take away and apply immediately.
13. Get free access to my online training materials, SEO tools & PR requests
As a client, you gain exclusive access to all SEO tools and link opportunities.
Who knew that SEO could actually be exciting? We came into Danny’s half day training knowing a little, but not enough, about SEO and left totally inspired. Danny clearly knows a lot about SEO but keeps his training relevant to what you want to achieve, and is definitely not afraid to introduce you to amazing free tools to help you get there. We would not hesitate to recommend him, in fact you might be wasting good money by not paying him a visit!
Victoria Lloyd-Jones Allsop
Who is it for?
I typically work with either individual business owners or in house marketing teams. Most of my clients have little or no prior knowledge of SEO before the training.
Whether you are looking to apply SEO in-house or understand how best to evaluate and work with an agency, this training will give you the confidence and practical advice you need.
Where and when does the training take place?
The private training session runs for 4-5 hours. The prices includes preparation of all training materials, a full appraisal of your website, free SEO tools and follow-on support.
The training is held at a time and date to suit you at my training room near Liverpool St. and Moorgate Stations in Central London. I am also happy to travel to your office for an additional cost.
How much does it cost?
The cost of the training is £695 + VAT for the first attendee. Each additional attendee is charged at £95.
This includes:
- Researching your business, your market and your competitors to make the training 100% relevant.
- A 4-5 hour private training session at my City-based training room
- Access to offline and online training materials to help you implement everything you learned
- Follow-on support and a post-training check-up of your website to verify that all recommendations have been applied correctly.
What type of support will I receive after the training?
After the training, I perform a checkup of your website to ensure that all recommendations have been applied correctly. You also receive full access to all online training materials, SEO tools and link opportunities.
Receive an SEO Training Certificate
You will receive a certificate to confirm your successful completion of the training upon request.
Check availability
Frequently Asked Questions
- Will I really learn everything I need to know about SEO in 4-5 hours?
I will teach you all of the core principles of SEO and how to apply them to your business. Because this is a one-to-one session focused solely on your business you will learn much more in a shorter period of time compared to sitting in classroom with other students. My clients usually find this more than sufficient to successfully start to improve their search ranking and develop any knowledge they may already have.
- How bespoke is the training?
The session is typically structured as follow:
1) We cover the principles, techniques and tools of SEO.
2) I make specific recommendations for improvements and any issues that I have discovered on your site.
3) We address any specific questions or issues for which you need advice or clarification.
4) We discuss how to apply everything you have learned into an effective strategy. - We have more than one website. Can we use multiple sites as examples in the session?
If you would like me to appraise multiple sites this can be arranged at additional cost. Please contact me for details.
- Where will the training take place?
Training is usually held in my City-based training room close to Moorgate and Liverpool St. I am also happy to visit your office at additional cost. Please contact me for details I am also happy to conduct the training online via video conferencing.
- Can I make changes to my site while on the training?
Sorry. Any updates to your site will need to be carried out in your own time.
- Is the training suitable for a small business?
Yes. I regularly provide training for many small businesses. Please read my testimonials to see comments from small business clients.
- How much of the training is specific to my business?
The session is split about 50/50 between the principles of SEO and how to apply them specifically to your business. I also include an appraisal of your current website with recommendations and an action plan to implement what you have learned.
- Are there any business or individuals for which you will not provide SEO training?
I only provide training to those with an actively-trading business with a live website. I do not provide training to anyone without a live website that I can use to assess the legitimacy of the business. If I feel that the business does not appear legitimate, ethical or offer genuine value to consumers, I will refuse to provide training. This includes businesses of an unethical or illegal nature, sites that contain content of little value, drop-shipping sites, affiliate sites or sites that act as a gateway to other sites. I reserve the right to refuse any booking without providing a reason.
- Will I need any previous technical knowledge to understand the training?
No. If you have experience of using Google, you already have all of the technical skills you will need. Clients tell me that, while they found the session to contain a lot of information, they do not find it difficult to understand. I explain everything clearly in plain English.
- How many other people will be attending the session?
The session will be held privately for you and your colleagues only. I do not hold public classes and believe that SEO is best understood when applied only to your own business.
- What will I need to bring?
You need bring nothing other than an inquisitive mind and a silent mobile phone. I provide pen, paper, printed handouts, tea, coffee and biscuits.
- What on-going support is available after the training?
I am happy to assist with any simple questions you may have after the session. You will also receive full access to all online materials and printed handouts.
- Will I need to make any changes to my website?
Optimising a website for Google often involves making small changes to some of the pages on your website. These changes will be carried out by you or your web designer after the session. I do not provide this service.
- Who will my trainer be?
Danny Richman – see About your Trainer
- How much does the training cost?
The private SEO training is £695 + Vat (additional trainees +£95 if held in my own training room). If you would like the training to take place on your own premises, an additional fee is charged to cover the extra time and cost of travel.
- Do you offer discounts to registered charities and non-profit organisations?
I spend 2-3 days per week working pro-bono for the Prince’s Trust, a charity for vulnerable and disadvantaged young people in the UK. I regret therefore that I am not in a position to offer any discounts or concessions outside of this arrangement.
- Do you offer training on evenings or weekends?
Sorry. Sessions are held only during office hours Monday to Friday only.
- Can you provide training at my own office?
Yes. I am happy to provide training at your own office at additional cost. You will need to provide the following at your training location:
– A quiet, comfortable training area without distractions and suitable seating for the trainer and trainees.
– A stable wired or wireless, unrestricted Internet connection to which I can connect my own laptop
– A suitable power supply.
– A projector or large screen to which we can connect my laptop