- Award-winning mentor for The Prince's Trust
- Approved consultant to the Dept. of International Trade
- Guest lecturer at Goldsmiths University
- International Conference Speaker
- LSE Graduate in Behavioural Economics
- 1,000+ workshops delivered—and no two ever the same
What do clients say about my training?
(Because it wouldn’t be British to blow my own trumpet)
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Accessible
I arrived at our session with Danny knowing absolutely nothing about SEO, but came away from it feeling well-informed and confident...
Camilla Rents OB Law
Read Google Review -
Relevant
...both insightful and interesting. The private session meant the content was entirely relevant, and we were able to ask lots of questions... we are keen to start implementing some of the quick wins!
David Burgess Close Brothers Bank
Read Google Review -
Engaging
Danny did a day-long session with us and it could not have been better. We had quite a unique set of issues we were looking to address, and Danny really took the time to consider them and provide us with bespoke solutions we could use. We had many different team members from different departments present (with varying levels of SEO knowledge) and every single person left with the tools to do their jobs better. Honestly brilliant, and Danny was lovely - very personable, friendly, and confident. Could not recommend him highly enough.
Francesca Cassidy Raconteur / The Times
Phewf – that was uncomfortable.
Proud to work with clients of all sizes… (and a few you may know)
What if “no-nonsense” didn’t mean “no fun”?
No matter how frustrating it is seeing your less-deserving competitors outrank you…
Or infuriating it is to pay an agency for little or no results…
Nothing is as painful as learning SEO from questionable blog posts, dull courses, or expensive events where you’re lucky to get one relevant tip.
And as SEO evolves, finding accurate advice can be a slog of its own!
Hi—I’m Danny Richman, and I genuinely love solving that problem.
For over 20 years (when computers were the size of small cars), I’ve helped clients ranging from one-person businesses to global brands get great results doing SEO on their own.
And where most trainers deliver generic material with the enthusiasm of a wet towel, I customise the entire experience so that everything is relevant, concise, and clear.
I’m excited to show you why successful SEO isn’t just about improving rankings—it’s a process that helps you understand your customers, and what drives them to make a purchase so you can communicate in a way that connects.
Book a Session
Why do I teach?
And why do I care?
There’s a fire in the heart of every entrepreneur that I want to see grow and succeed.
It’s why I teach SEO, and it’s why I’ve volunteered as a business mentor to the Prince’s Trust since 2010.
Advising young people on the planning, launching and marketing of their own online business is a passion of mine that has helped me develop into a stronger teacher.
Every year, over 500 small businesses attend my volunteer monthly workshops and one-to-one meetings at the Prince’s Trust.
Over 600 Prince’s Trust-supported businesses have come together to form a community of support inside an online forum that I founded and moderate.
I’ve received The Prince’s Trust’s Specialist Mentor Award from HM King Charles III and honoured by Search Engine Roundtable, the industry’s leading professional organisation.
But at the end of it all, the real reward has been seeing the difference these efforts have made in the people I’ve reached and the communities served by their businesses.