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The Great Social Delusion – Are small businesses wasting their time on Social Media?

Are SMEs spending too much time & money on Social Media? I recently conducted a survey of the digital marketing activity of 500+ small and medium-sized businesses in the UK. While there were many fascinating insights (to be posted at a later date) there was one particular set of data that stood out like a […]

Which is the Best E-commerce Platform for SEO?

When choosing a Shopping Cart platform for your E-commerce business you might assume that most cart systems will be equally capable when it comes to Search Engine Optimisation (SEO). In fact, many of the features needed to help Google understand your website are often only available by paying additional charges or, in some cases, not at all. […]

How hard is to learn SEO?

SEO is a practise that can take less than a day to learn but a lifetime to master. Although ranking at the top of Google’s search results for highly-competitive keywords will always be challenging, there are still many opportunities for smaller businesses and blogs to gain strong visibility on Google. By understanding some of the […]

How to use Google Search Console and Analytics Edge to boost your Google ranking Free

  Video Transcript I have put this video together just to show you how you can use Google Search Console together with another free piece of software called Analytics Edge, I will show you how you can use the information that these tools provide to improve your ranking on Google and get more traffic through […]

How to use Google Keyword Planner for Free

  Goodbye Google Keyword Planner As you may know, Google recently restricted the free use of their Keyword Planner tool. This used to be a useful tool in which you could put in a number of different keywords and it would come back with search volume and keyword suggestions for any country selected. Due to […]

The Benefits of SEO

Author: Danny Richman is an SEO consultant and trainer with over 20 years’ experience of Search Engine Marketing. My website ranks consistently in the first two positions on Google UK for the term “SEO Training”.  This article will give you a comprehensive, non-technical explanation of how Search Engine Optimisation (SEO) can benefit any business or […]

What does your website reveal about your business?

Does your website suffer from one of these 8 common personality disorders? Websites are a lot like people. They have their own particular character traits that reveal a huge amount about the people behind the organisation or business. Which one of these common personality disorders is your website revealing? Peter is the guy (and isn’t it always a […]

Optimising Your E-commerce Site for Search: A Round Table Discussion

Video Transcript:   Sergey: Okay, we should be live now. Just make sure, there we go, okay. I got a thumbs up from my colleagues, so we are live. Hello, everyone. My name is Sergey Dowdy [SP] joining here from SEMrush office is beautiful St. Petersburg. We have nice weather here, clear sky, 25. And […]

Consumer Survey: How do Website Visitors feel about Pop-ups?

  Most people are aware that intrusive pop-ups may be unpopular with online visitors. This study set out to test how pop-up forms affect the degree to which online visitors feel they can trust a business or buy its products.  Background You may have noticed a growing trend in the use of intrusive pop-up forms on websites and blogs persuading you to […]