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How to improve your Adwords Quality Score – More clicks for less cash

  The Quality Score of your Adwords campaign is often the most important factor that will determine whether your search campaign is profitable or runs at a loss. This article explains, in simple terms, how Google calculates your Quality Score, what impact it has on your campaigns and how to increase the Quality Score of […]

Why your website probably isn’t ready to rank on Google

  Most businesses considering SEO believe that the best way to achieve online growth is to drive more traffic to their website.   “If we were ranking higher on Google, more people would know what we do, and we would generate more sales.”   At first glance, this seems to make perfectly logical sense.   […]

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RED Academy London Review –Legal, decent, honest and truthful?

  I was recently approached by a client asking whether I could provide digital marketing training for her son who was hoping to start a career in the industry. As I only provide training for businesses and organisations, I was, unfortunately, not able to assist.   A few days later, the client contacted me again […]

The Great Social Delusion – Are small businesses wasting their time on Social Media?

Are SMEs spending too much time & money on Social Media? I recently conducted a survey of the digital marketing activity of 500+ small and medium-sized businesses in the UK. While there were many fascinating insights (to be posted at a later date) there was one particular set of data that stood out like a […]

Which is the Best E-commerce Platform for SEO?

When choosing a Shopping Cart platform for your E-commerce business you might assume that most cart systems will be equally capable when it comes to Search Engine Optimisation (SEO). In fact, many of the features needed to help Google understand your website are often only available by paying additional charges or, in some cases, not at all. […]

How hard is to learn SEO?

SEO is a practise that can take less than a day to learn but a lifetime to master. Although ranking at the top of Google’s search results for highly-competitive keywords will always be challenging, there are still many opportunities for smaller businesses and blogs to gain strong visibility on Google. By understanding some of the […]

How to use Google Search Console and Analytics Edge to boost your Google ranking Free

  Video Transcript I have put this video together just to show you how you can use Google Search Console together with another free piece of software called Analytics Edge, I will show you how you can use the information that these tools provide to improve your ranking on Google and get more traffic through […]

How to use Google Keyword Planner for Free

  Goodbye Google Keyword Planner As you may know, Google recently restricted the free use of their Keyword Planner tool. This used to be a useful tool in which you could put in a number of different keywords and it would come back with search volume and keyword suggestions for any country selected. Due to […]

The Benefits of SEO

Author: Danny Richman is an SEO consultant and trainer with over 20 years’ experience of Search Engine Marketing. My website ranks consistently in the first two positions on Google UK for the term “SEO Training”.  This article will give you a comprehensive, non-technical explanation of how Search Engine Optimisation (SEO) can benefit any business or […]