How to get Local Backlinks with a List of Stinky Restaurants

Getting links to your website from other quality sites can be one of the most challenging aspects of small business SEO.  While adding a blog to your website is a great idea, many small business owners struggle to come up with great content ideas that don’t end up reading like promotional messages. This video tutorial explains how […]

Do you work in Digital Marketing?

Use your Digital Marketing Skills to Make a Difference!   For the past 4 years I have been volunteering at the Trust helping young people start up their own business. An increasing number of those businesses now operate solely online or use a website as the primary way to sell their products and services. Without […]

How I Increased my Twitter Followers 550% in 7 weeks with Promoted Tweets

I have recently been experimenting using promoted tweets to test whether they could be an effective marketing tool to recommend to my clients. This post explains how, in the space of just 7 weeks, using promoted tweets I increased my Twitter followers by 550%, improved my website’s ranking on Google and gained several new clients. […]

Which British Newspapers are Dominating Google?

In an age when many newspaper publishers struggle to stay afloat by selling advertising in their printed titles; they become increasingly reliant on traffic from Google to deliver online visitors who will then click on the advertisements on their website. So, which titles are dominating the battle to win traffic from Google? I look here […]

Digital Marketing Courses London

Many businesses are realising the benefits of digital marketing. Hiring an external digital marketing agency is both a costly process and requires a significant investment of resources to make sure that the agency you hire truly understand your industry and your specific business objectives. I offer bespoke, private training to teach your or your staff […]

The 7 Classic Archetypes of SEO

The archetypes listed here derive from Joseph Campbell’s, ‘The Hero with a Thousand Faces.’ Deeply rooted in the myths and legends of many cultures, I hereby present ‘The 7 Classic Archetypes of SEO’.   Rand Fishkin – The Hero Occupation: CEO of Moz (formerly, SEOmoz) “The essence of the Hero is not bravery or nobility, but self-sacrifice. […]

WordPress and SEO

I have been recommending WordPress to clients for many years. I am finally practicing what I preach as this site has just been re-built in WordPress by the wonderful team at Kashoo. Although I had no first-hand experience of using WordPress, I had seen it action many times through my work helping businesses at the […]